Laissez faire and ‘spin’ do not have a place in crisis management
D. Murali and A. Paari
Chennai: Be it a chemical leak, faulty batteries, or even an abrupt power cut, organisations today are increasingly delegating a hefty part of their responsibilities to crisis ‘communicators’ or ‘doctors’, who employ various methods and spins to save the day, leaving the public wondering if, in the process, safety has been compromised for financial gain.
“Such gains are short term and short sighted,” emphasises Dr W. Timothy Coombs, author of award-winning book ‘Ongoing Crisis Communication’ (www.sagepublications.com).
Business Line engages Dr Coombs in an exclusive e-mail interaction where he reveals how the most common measure of crisis response effectiveness is media coverage.
D. Murali and A. Paari
Chennai: Be it a chemical leak, faulty batteries, or even an abrupt power cut, organisations today are increasingly delegating a hefty part of their responsibilities to crisis ‘communicators’ or ‘doctors’, who employ various methods and spins to save the day, leaving the public wondering if, in the process, safety has been compromised for financial gain.
“Such gains are short term and short sighted,” emphasises Dr W. Timothy Coombs, author of award-winning book ‘Ongoing Crisis Communication’ (www.sagepublications.com).
Business Line engages Dr Coombs in an exclusive e-mail interaction where he reveals how the most common measure of crisis response effectiveness is media coverage.
1 comment:
very interesting to read.Great Work.Keep it up.
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