Wednesday, January 30, 2008

CRM is slowly making headway among SMEs


The common thread for all these is that Naga Subramanian Chokkanathan, director of education and innovation in Bangalore-based CRMIT (www.crmit.com), has authored a book in Tamil on each.
“I feel that knowledge sharing can become easier and more transparent if domain experts begin to write their experiences and insights in a way that is understandable by the common readers and children,” he says during a recent lunch-hour interaction in Business Line.
“This is what I am doing consciously, in my books with IT (information technology) and computers background, and I wish people from other fields also bring such a fulfilling reading experience for me and others.”
CRMIT delivers CRM (customer relationship management) ‘on demand solutions’ and works in areas such as CRM portals, service oriented architecture (SOA), and mobile CRM.



http://www.hindu.com/thehindu/holnus/006200801221860.htm

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